public function create( $data = array() ) {

    if ( $this->id != 0 || empty( $data ) ) {
      return false;
    }

    $defaults = array(
      'payment_ids' => ''
    );

    $args = wp_parse_args( $data, $defaults );
    $args = $this->sanitize_columns( $args );

    if ( empty( $args['email'] ) || ! is_email( $args['email'] ) ) {
      return false;
    }

    if ( ! empty( $args['payment_ids'] ) && is_array( $args['payment_ids'] ) ) {
      $args['payment_ids'] = implode( ',', array_unique( array_values( $args['payment_ids'] ) ) );
    }

    
/**
 * Fires before a customer is created
 *
 * @param array $args Contains customer information such as payment ID, name, and email.
 */
    do_action( 'edd_customer_pre_create', $args );

    $created = false;

    // The DB class 'add' implies an update if the customer being asked to be created already exists
    if ( $this->db->add( $data ) ) {

      // We've successfully added/updated the customer, reset the class vars with the new data
      $customer = $this->db->get_customer_by( 'email', $args['email'] );

      // Setup the customer data with the values from DB
      $this->setup_customer( $customer );

      $created = $this->id;
    }

    
/**
 * Fires after a customer is created
 *
 * @param int   $created If created successfully, the customer ID.  Defaults to false.
 * @param array $args Contains customer information such as payment ID, name, and email.
 */
    do_action( 'edd_customer_post_create', $created, $args );

    return $created;

  }